TV Viewers Want to Play Along with Game Shows - Lyra's "DTV View" Report Explores Consumer Interest in Interactive Television
Among interactive-TV features, playing along with game shows such as Jeopardy and Wheel of Fortune generated the highest interest in a new DTV View survey from Lyra Research. Respondents rated their level of interest in 15 different features and functions that can be enabled by interactive television (iTV). The survey, detailed in the report, Participatory TV: 2005 Interactive-TV Interest Survey, examines this and other aspects of consumers' willingness to interact with their TVs."For companies developing iTV technology and for networks creating iTV shows, the immediate priority is often to pursue ambitious revenue-seeking opportunities," comments Steve Hoffenberg, principal analyst for the DTV View report series and Lyra's director of electronic media research. "But at this early stage of iTV in the U.S. market, most consumers are still not ready to respond to their TVs, as evidenced by our survey's generally low iTV-interest ratings.
Focusing on features that appeal the most to viewers, however, will foster consumer comfort with iTV?the revenue opportunities will follow."Participatory TV: 2005 Interactive-TV Interest Survey is based on a comprehensive survey of more than 400 U.S. adults conducted in January and February 2005. The survey examined consumer usage of existing advanced television products and services, including two-screen iTV (via phone and computer), digital video recorders, video-on-demand, and TV game consoles, and probed interest in new features and functions enabled by single-screen interactivity. Results are cross-tabulated by demographic and technographic traits. This report is the tenth in the popular DTV View series on the digital television market (www.dtvview.com), published regularly by Lyra Research.
The first report in the series can be downloaded for free from the DTV View Web site (http://www.dtvview.com/dtvview.nsf/freereport).About Lyra ResearchFounded in 1991, Lyra Research is a recognized leader in market, product, and technology information and analysis focused on the imaging and digital television industries. Lyra's researchers and analysts provide decision-critical support and market intelligence to more than 2,000 clients worldwide. Lyra's services include leading industry newsletters, market reports, advisory services, conferences, and custom consulting. Related Chart:Interest in Various Interactive Television Features and Functions (Interest level: 1 = not at all interested, 5 = extremely interested)Direct outcome of program (e.g., choose endings): 2.6Play along with game shows (e.g., Jeopardy!, Wheel of Fortune): 3.3Vote on questions (e.g., favorite performer): 3.1Watch extras about movies or programs: 3.0Watch multiple channels at once: 2.9Play basic video games (trivia/card games): 2.8Play advanced video games (racing/action): 2.7Play networked video games (distant opponents): 2.4Place bets on sporting events: 1.7See info about products shown in ads: 2.4Order products shown in ads: 2.4See info about songs played on programs: 2.9Order music files/CDs of songs on programs: 2.6Order pizza/food for delivery: 2.8Send/receive e-mail/instant messages: 3.0(n=444)Source: Lyra Research DTV View Interactive-TV Interest SurveyContact:Andre RebeloMarketing ManagerLyra Research, Inc.617-454-2658.
High Def Forum Reaches 100,000 Post Milestone
COLORADO SPRINGS, CO (ContentDesk via ContentDesk Direct) January 17, 2006 -- High Def Forum (HighDefForum.com) today announced that it has reached the 100,000 post milestone. The High Def Forum founded March 10, 2004, has grown from a lonely 0 members and 0 posts to a thriving 24,000+ active community that has reached the 100,000 post milestone. The High Def Forum has received millions of unique visitors since inception and has helped countless people in their HDTV endeavors.High Definition Television is a great advancement over standard definition. Increasingly however the transformation to High Definition has led consumers to a confused state, from the HDTV terminology (1080i, 1080p, 720p, Blu-Ray, HD-DVD, etc.) to understanding high definition compatibility issues to HD reception issues. The High Def Forum, with its great membership base helps 10,000+ people daily gain clarity on these very issues while at the same time providing a...
High Def Forum Reaches 100,000 Post Milestone
Tvs > High Def Forum Reaches 100,000 Post Milestone
What?s the Difference Between Plasma TVs and LCD TVs?
Plasma and LCD TVs are the latest trend in home entertainment.
Both offer unrivalled picture quality and resolution, while doing away with the bulkiness of the older rear-projection technologies.
But with all of the hype surrounding these two types of televisions, what is the difference between them?
Although they look- and are virtually priced- the same, they are not.
There differences are found in the way in which they display their pictures.
Plasma TV technology is made up of hundreds of thousands of little pixels, each capable of displaying red, green, and blue colors.
A plasma monitor often consists of two panels, which are filled with an inert gas, such as xenon or neon.
When the pixels are excited by pulses of electricity, the gas becomes liquid, thus generating light.
This light in turn then illuminates the pixels, causing them to display the appropriate color to form a picture.
Tvs > What?s the Difference Between Plasma TVs and LCD TVs?